Note from the author: On a recent press trip hosted by the Brown-Forman Corporation, I visited the Herradura Distillery in Amatitán, Mexico to see how their tequila is produced.
As the third largest tequila producer in Mexico, with the largest single facility for 100% agave tequila by production volume, Herradura is an institution in the tequila world. The company's history stretches back for almost 150 years. I traveled to Herradura curious about both the size of the operation and what went on within; wondering how they would balance tradition and history with modern production demands and techniques.
If you're a newcomer to the wonders of tequila, you may want to give our guide a read to get all of your history and terminology straight. Then put on some mariachi music and come join us for a virtual tour of Herradura's operation in action—from the agave nursery to the harvest, the giant clay ovens to the fermentation tanks, the stills to the barrels, and everything in between.
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