Most Ridiculous Wine Packaging: Volere Wine Purse

Wine Under $20

Seeking the best value for the buck.


[Photo: Maggie Hoffman]

We love when good wine is packaged in a box—it keeps for weeks in the fridge, even if you only tap it a single glass at a time. It's environmentally friendly (shipping heavy glass bottles has a huge carbon footprint) and it saves us money. But we're less convinced by wine in a purse.

Wine in a what? Yeah. Wine in a purse. Each $15 Volere cardboard purse (with a bag-in-box setup inside) holds about 2 bottles of wine (rosé, Merlot/Pinot noir, and Pinot Grigio.) Maybe they'd be cute for bachelorette parties, but we can't imagine you could really sneak into a movie with one of these, unless you usually carry a cardboard purse around. The wines inside are produced by Cantina Di Soave in Italy.

How's the wine behind the silly packaging? We tried the red and the white to find out, and far preferred the white. It's perfectly passable Pinot Grigio, a little bland and heavy, with a bit of alcohol heat on the finish. Though it's not super focused or multidimensional, and it could use a little tart lift, it's totally agreeable when well-chilled. The Merlot/Pinot Noir blend was heavily vanilla-scented and a bit spiky in flavor; the tartness is a little harsh in contrast with the sweet oak, and there's nothing filling in in between. As I've said before, it's tricky to find affordable pinot noir, and this blend wasn't something we'd seek out again, regardless of arguably cute packaging.

Would you buy wine in a purse?

About the Author: Maggie Hoffman is the editor of Serious Eats: Drinks. You can follow her on Twitter @maggiejane.