'mountain dew' on Serious Eats

Morning Becomes Dew: We Try Mountain Dew Kickstart

If nothing else, Kickstart—the new breakfast beverage from Mountain Dew's fortress of extremitude—wins points for sheer ambition. Positioning itself as "a fresh alternative to the age old morning question of 'coffee or juice'" (for people who have never heard of every other beverage in the world, I suppose), it promises to provide a highly caffeinated spike to your usual morning routine of ski-jumping, body-surfing, or radical commuting. More

We Try Johnson City Gold, Mountain Dew's New Malt Soda

Back in September, we wrote about Dr. Enuf, the vitamin-rich soda that came of age alongside Mountain Dew in 1950s East Tennessee. While Dr. Enuf is still made and bottled exclusively in Johnson City, Tennessee, Mountain Dew has long since moved on to PepsiCo and the bright lights of convenience stores the world over. Mountain Dew's newest soda, though, pays tribute to its Appalachian roots with its name: Johnson City Gold. More

Soda: Dr. Enuf, Mountain Dew's Long-Lost Brother

You may not have heard of Johnson City, Tennessee's Dr. Enuf, but chances are you know its long-lost brother, Mountain Dew. Tri-Cities Beverage Company bottled both until the mid-1960s, when it sold the Dew to Pepsi. While Mountain Dew has gone on to worldwide fame and fortune, Dr. Enuf has remained a hometown favorite. More

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