The golf imagery strongly suggests this is targeted toward mature men, which is curious given that most "malt beverage alternatives" aim a little more toward the ladies and/or the youngies.
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Last Thursday I turned Meredith the pizza lady's birthday into an excuse to drink too much in the afternoon, because I'm the sort of thoughtful and generous friend who will buy you a belated birthday lunch anyplace your heart desires as long as your heart desires pizza and beer at an old-man bar. Meredith doesn't drink much beer and she eats pizza for a living, but she's sweet as a peach and pretended to be excited to have her afternoon highjacked in pursuit of my vices.