'kickstart' on Serious Eats

Morning Becomes Dew: We Try Mountain Dew Kickstart

If nothing else, Kickstart—the new breakfast beverage from Mountain Dew's fortress of extremitude—wins points for sheer ambition. Positioning itself as "a fresh alternative to the age old morning question of 'coffee or juice'" (for people who have never heard of every other beverage in the world, I suppose), it promises to provide a highly caffeinated spike to your usual morning routine of ski-jumping, body-surfing, or radical commuting. More

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