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Entries tagged with 'budweiser'

8 Ways to Hack Your Bud Light Lime-A-Rita

Ben Fishner 50 comments

A few key mix-ins and tweaks can catapult your Lime-A-Rita-derived bliss (and buzz) to new heights. More

How Budweiser Became the King of Beers

Drinking in History Reid Mitenbuler 4 comments

Calling Budweiser the "King of Beers" is a good way to get beer geeks to roll their eyes. A lot of beer connoisseurs mainly think of Budweiser as a thin-tasting symbol of corporate hegemony—it's the beer version of a Big Mac. But regardless, Budweiser's success has always been a story of savvy marketing; less known is that it's also a story of ingenuity and invention. More

Drinking with Will Gordon: New Budweiser Black Crown Is a Success (Of Sorts)

Drinking the Bottom Shelf Will Gordon 20 comments

This weekend my wife and I spent an inordinate amount of time discussing denial. It's a tricky business, because admitting to denial tends to undercut the operation, and what a very important operation it can be. For instance, we live in Boston, where the temperature's been 100 degrees below zero every second for the past two months. More

Will Gordon Tries Budweiser's New Project 12

Drinking the Bottom Shelf Will Gordon 27 comments

Despite the gains made by craft beer, American brewing is still overwhelmingly a Big Yellow racket, with Anheuser-Busch controlling just under 50 percent of the domestic beer market; Bud Light is America's favorite beer by a double-wide margin, and regular Bud is in second place. But the biggest boys are well aware that the growth is coming from the top of the quality ladder, which is why A-B has just introduced a new line called Budweiser Project 12, which aims to replicate honest-to-goodness craft-quality beer. More

Drinking the Bottom Shelf: Bud Light Golden Wheat

Drinking the Bottom Shelf Will Gordon 12 comments

On Sunday afternoon as we were walking through the sun on our way to the day's third brunch, Bottom Shelf research director Emily wrecked everything by asking a short series of horrible questions. More

Eyewitness Booze Investigation: Bud Light Lime-a-Rita

Drinking the Bottom Shelf Will Gordon 23 comments

Tomorrow I'm meeting an old friend for lunch and I couldn't be more excited or less excited. I am exactly the right amount of excited: very extremely to be seeing one of my favorite people for the first time in at least five and perhaps as many as 100 years; and not-at-all-god-please-why to be going to Border Café in Harvard Square. More

Bottom Shelf Beer: Bud Light Platinum vs. Bud Light

Drinking the Bottom Shelf Will Gordon 32 comments

I'll drink light beer when it's handed to me, but otherwise I base my beer choices on several different criteria, none of which involve calories. I'll get the cheap one or the good one or the high ABV one or the weird one, but I'll never get the one that wants a pat on the head for sparing me half an apple's worth of calories. More

Bottom Shelf Beer: Which Is The Best Superlight Beer?

Drinking the Bottom Shelf Will Gordon 36 comments

Last Thursday I turned Meredith the pizza lady's birthday into an excuse to drink too much in the afternoon, because I'm the sort of thoughtful and generous friend who will buy you a belated birthday lunch anyplace your heart desires as long as your heart desires pizza and beer at an old-man bar. Meredith doesn't drink much beer and she eats pizza for a living, but she's sweet as a peach and pretended to be excited to have her afternoon highjacked in pursuit of my vices. More

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