'branding' on Serious Eats

Ron de Jeremy Rum: Celebrity-label Booze Takes a Weird Turn

Just in case years of entertainment-industry headlines and reality television have left any doubt, let's state it up front: many celebrities are quite fond of their booze. Increasingly, high-profile personalities have been formalizing this liquor/stardom arrangement by using their image, name and fame-slash-notoriety to sell spirits or even launch brands of their own. More

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