Paso Robles has been called the "anti-Napa," "the new Napa," "the Napa 25 years ago." Basically this means you can roll into just about any winery, many of which don't have tasting room fees, and though it feels casual and homey without the hoity-toity pomp, the wines are carefully and contentiously made by obsessives. Since 2000, the number of wineries in this region has more than quadrupled from 50 to more than 200.
'Paso Robles' on Serious Eats
"I think most people still feel that Paso is a bunch of hillbillies making wine. In reality, most of the winemakers who excel here are truly visionaries pushing the limits of how wine can be made. Even though most of us still dress like hillbillies."