For three days, I followed the Grey Goose production process from harvest to bottling to packaging, and put together a quick primer for anyone curious about the world behind the States' bestselling 'ultra-premium' vodka.
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While these figures underscore the old adage about how people drink more during hard times, the numbers show they also drink cheaper. Overall liquor sales rose by almost 1.5 percent in 2009 (a slowdown from previous years), but revenues remained relatively stagnant as drinkers turned to cheaper brands.