Rather than go head to head with the marketing machines of the big boys, the Parle group sold Thums Up to Coca-Cola in 1990. The labels of the two colas might seem similar, but Coca-Cola Classic and Thums Up do actually have quite distinct flavor profiles.
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Have you seen the Coca-Cola "Freestyle" soda fountain yet? It's a pretty remarkable thing. Instead of levers for different sodas, you've got a touchscreen, slick as an iPad, that lets you choose from more than a hundred options. If you're a Serious Eats reader, you probably know what's coming next. We had to try them all.
Everyone in the know knows that sugar-sweetened Mexican Coke is superior to corn-syrup-sweetened American Coke, right? But is it possible, however unlikely, that somehow us cult of Mexican Coke lovers are all being hoodwinked? Does Mexican Coke really taste better? This week, we find out.