Despite the gains made by craft beer, American brewing is still overwhelmingly a Big Yellow racket, with Anheuser-Busch controlling just under 50 percent of the domestic beer market; Bud Light is America's favorite beer by a double-wide margin, and regular Bud is in second place. But the biggest boys are well aware that the growth is coming from the top of the quality ladder, which is why A-B has just introduced a new line called Budweiser Project 12, which aims to replicate honest-to-goodness craft-quality beer.
'Anheuser-Busch' on Serious Eats
On Sunday afternoon as we were walking through the sun on our way to the day's third brunch, Bottom Shelf research director Emily wrecked everything by asking a short series of horrible questions.
For the first couple decades of my middle age I thought the one great advantage of getting old was no longer having to question every little thing every little day. I felt that I finally knew who I was and what I liked, so I didn't have to constantly reconsider pizza toppings and political parties like a 3rd-grader updating his friend-or-enemy list after each recess.
Bottom Shelf research director Emily has suffered from occasional migraine headaches since early teenhood. You're probably thinking the same thing I was when she told me this on our first date: Not my problem, but you seem nice enough, so good luck with your dysfunctional head, now please stop interrupting my stories about high school, yes it is technically interrupting if I never stop talking, in fact that's kind of the definition.
As great as this gig is, I tend not to write about the good stuff, and my liquor storage space is limited by Bottom Shelf research coordinator Emily's need to own many boots and my need to own many mustards. After a year on the cheap beer and booze beat, my fridge and liquor cabinet are overflowing with a few too many bottles of Depressed Donkey Malt Liquor and Creep With a Van Bubblegum Rum.
Just a few things we've been reading and thinking about lately—is loving rosé a reaction against demanding wine? Is Anheuser-Busch planning to extend Goose Island's 312 series to a city near you? Discuss.