'Tude: Great Apple Juice, One Variety at a Time
'Tude juice founder Cedric Chastenet says that the idea for juices made from single varieties of apples started in his cofounder Andy Knowlton's kitchen. "He invited me over to juice fruits" on a home juicer, says Chastenet, "and the first fruits we juiced were Granny Smith apples. What came out was this beautiful green juice that tasted just like biting into an apple. I thought, 'why is this not in the stores?'"
It took awhile for the 'tude team to settle on a method that appealed to them. The juices are cold-pressed and unfiltered. "We do not generate any heat in the process and we do not use any enzymes to break down the apples," notes Chastenet. The bottled juice is cold pressure pasteurized: "This consists of placing bottles into an HPP [high-pressure process] machine, a stainless steel tank that fills with cold water," Chastenet explains. "With hydraulics, the water builds up to intense pressure. This pressure destroys bacterias but keeps natural apple enzymes and healthy nutrients alive."
We spotted the lineup at San Francisco's Rainbow Grocery, and were instantly curious. Upon first sip, we couldn't help but think about biting into crisp fall apples. The juices have everything but the crunch, and they're strikingly different from each other. The honey'tude, made with Honeycrisp apples, is sweet and rich, well-rounded and super-appealing. Gala'tude is yellow colored with a touch of blush, and it tastes like apple gummy candy, with a hint of sourness. The Fuji version is a little floral and plenty sweet.
Our favorite: the granny'tude (yep, from Granny Smiths). It's pale green in color, and mouthwateringly tart. It's refreshing the way limeade is, and like no apple juice we've ever tried before. If you're into high-acid wines or sour beer, this is a booze-free drink you simply must try.
There is also an apple'tude that blends Washington state apples. It brings all the different elements of 'tude juices together: tart and sweet, floral and earthy. It's well rounded juice, but it's less of an adventure than tasting your way though the single-variety drinks. (Perhaps it should be considered a pop quiz: what apples can you taste in there, once you've honed your palate on the single-apple versions?)
Have you tried 'Tude apple juices? Do you have a favorite among the different apple varieties they make?
'Tude juices are currently available in many natural food markets and grocery stores in the West, as well as 180 Whole Foods stores nationwide.
Tasting samples provided for review.