British wine retailer Oddbins has all the standard categories to help their online customers find wine: you can browse by grape, by price, and country. But that's not all: they also have bottles to recommend for every mood and seemingly every situation you might find yourself in. There are Adventurous Wines (try Mâcon-Lugny Eugène Blanc when "a stranger comes to stay") and Adversity Wines (sip Fleurie 2009 Henry Fessy "after being hustled", or Burgans Albariño 2010 Martin Codax when you "forgot to press 'save'.") Been there, right?
As silly as it seems—there's also a music pairing—that Martin Codax is great with Alanis Morrisette, they say—maybe this is a good way to buy drinks. Getting-ready-for-a-night-out wine is different from romantic-bubble-bath-for-two wine. Wine you'd serve at a dinner party with your boss is different from pajamas-and-TV wine. (Unless, maybe, you're trying out what Ben the Bachelor makes.)
Do you consider your mood before you open a bottle of wine? Do you have standby wines for different occasions? Breakup wine? Celebration wine? Dancing-in-the-kitchen wine? If you forgot to press 'save', what will you want to sip tonight?