Bitters aren't particularly big in America--and here we're talking potable bitters, as opposed to aromatic bitters such as Angostura which are used in drops and dashes--with a few notable exceptions. Campari has a firm grip on the bitters market here, but that mainly crops up as an aperitif as opposed to a stomach-settling finish to a meal; and another once-esteemed German herbal liqueur, Jägermeister , has seen its image sullied as its profits have soared, thanks to its widespread embrace by the spring break, drop-a-Jäger-in-your-Red-Bull crowd.
Pockets of bitters lovers exist, though, and for those with amore for amaro, there are plenty of good options out there. The once hard-to-find Hungarian bitter, Unicum, is now popping up with increasing frequency; Cynar, the Italian artichoke-based spirit, is earning new fans in New York and Seattle; and Fernet Branca--a legendary digestivo from Milan that seems to have a special place in the heart of every bartender in San Francisco--is not too hard to find. In fact, if you open up the Italian bitter bag, out comes a flood of different spirits made to settle a full stomach, from Amaro Ramazotti to Amero Lucano to Averna .
While the use of digestive bitters is on the wane in Europe, there are still many passionate holdouts as well as new believers. Where do you fit in? Does a little Underberg help soothe you after a big meal, or are your post-prandial needs satisfied simply by a walk and a nap?